Music Overview: The Boyz – VVV

The Boyz have pulled off a feat that after appeared inconceivable in Okay-pop: altering companies with their whole roster, group title and music catalog intact. Now, they’re again with their first work underneath label One Hundred, presumably with higher inventive management than ever. It’s attention-grabbing to be taught what a gaggle thinks their greatest strengths are, and if new single VVV is any indication The Boyz know themselves effectively. It’s an absolute knockout of a return.

Even earlier than urgent play, I used to be struck by VVV‘s size. At practically 4 minutes, this stands as one in every of Okay-pop’s longest title tracks in years and this house permits the music to completely develop its concepts. The music makes room for all these essential, forgotten components of music like a bridge, dance break, intro and outro. These items add such essential context to pop music, portray a scene for the music to race via. And boy, does VVV race! The monitor by no means lets up throughout its 4 minutes, careening from one piece of aural sweet to the following.

Whereas VVV‘s refrain is a ton of enjoyable, each factor surrounding it’s truly stronger. Its second verse is pitch-perfect — all the pieces a second verse ought to be. The rhythm deepens, the tempo strengthens and the music ratchets up one other stage, upping the stakes. Ditto for the prolonged bridge/dance break, which provides additional character to an already bombastic association. Extra synth strings are available for the ultimate refrain, making certain the music by no means stays stagnant or turns into repetitive. It’s as if the producers have been studying this weblog and addressing each criticism I’ve had about Okay-pop over the previous few years. I’m truthfully shocked a music like this has been launched in 2025. Possibly we’re lastly turning a nook. I estimate my ranking will solely develop with time, however for now I’m form of shocked by the sheer existence of this monitor.

Grade: A