To Okay-pop followers, J-pop’s prolonged promotional schedule may appear loopy. The audio of CRAVITY’s new single Jelly Bean was launched all the best way again in mid-February, however the bodily single and music video weren’t out there till as we speak. This provides J-pop acts a pleasant window to advertise up till their launch date somewhat than save all promotion for after the CD is within the outlets. It’s an old style method, for certain.
Jelly Bean melds properly with the lighter bubblegum pop facet of CRAVITY’s discography. When you loved songs like Groovy and Celebration Rock, you’ll in all probability like this as nicely. It’s not as memorable as both of these singles, however its vibrant disco sound is an effective match for the group. A well-known whistled loop kicks us off, rapidly segueing right into a bounding verse. My favourite facet of the tune is its refrain. The melodies right here aren’t complicated or creative, however the hook has a pleasant power that’s onerous to withstand. This gained’t be on the high of any playlist, but it surely makes for a pleasant, breezy addition to my spring/summer time combine.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 9 |
| RATING | 8.25 |
Grade: B