Woman group VVS terrorized us with their stale Tea just a few weeks in the past and now they’re again with one other gimmicky monitor. Purrfect strains to be camp (sorry, no one can unfurl a campier purr higher than Eartha Kitt) however as regular this fashion of humor is at odds with Ok-pop’s highly-polished, systematic fashion. Making an attempt to be humorous/intelligent not often works throughout the business’s constraints, and Purrfect is a doubtful instance.
Actually, this might have been amusing in different palms. The phrase “purrfect” is type of humorous in idea, however the track itself is simply too joyless to work. Slightly than go full ham, we’re greeted by ugly pots-and-pans manufacturing and baseless boasts. The lyrics are all telling as an alternative of displaying and by no means remotely intelligent. The rapid-fire rap that makes up the verses is spectacular, however not notably fulfilling throughout the context of this track.
It appears that there’s an rising Ok-pop development that’s trying to borrow from parts of hyperpop, and simply as I did when reviewing Katseye’s Gnarly I completely beg, implore, beseech the business to look elsewhere for inspiration. I simply don’t assume this style — at the very least the way it’s being delivered on these tracks — works nicely for Ok-pop. Producers are solely taking probably the most obnoxious parts whereas ignoring the beating coronary heart beneath the soundscape. However understanding how the business latches onto a sound with an iron grip, I concern we’re in for a protracted string of those novelty tracks fueled by unconvincing bravado.
| Hooks | 5 |
| Manufacturing | 7 |
| Longevity | 6 |
| Bias | 6 |
| RATING | 6 |
Grade: D-