Newbeat debuted earlier this 12 months with a sound that was decidedly not for me. Their “new beat” included a surplus of irritating sing-talk and recycled samples we’ve heard a thousand occasions earlier than from boy teams. However with a primary comeback comes the possibility to course appropriate. The model of Newbeat heard on Look So Good bears nearly no resemblance to their debut.
Look So Good is way from the best factor I’ve ever head, however its slick, funky beat and catchy melodic hooks are rather more bearable {that a} bunch of men shouting “Flip the, flip the, flip the, flip the coin!“. For the primary time on a title monitor, we get to listen to Newbeat’s vocals and there’s loads of potential on show.
The tune’s gurgling electro groove begs for a clean R&B tone and the fellows principally ship. Look So Good‘s core components are stable (if acquainted) and will simply forge a way more compelling monitor. Sadly, the producers have determined to drag their punches at each flip. The tune suffers from so many present Ok-pop ills. Its ultra-short operating time disallows any sense of improvement, forcing the composition right into a repetitive construction that by no means builds or pays off. Relatively than stuff this slender body with aural fireworks, Look So Good merely chugs alongside. When you’ve heard the primary twenty seconds, you’ve mainly heard your entire monitor. With this in thoughts, Newbeat get an “A” for the welcome style shift however a “C” for the precise tune.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 7 |
| Bias | 8 |
| RATING | 7.5 |
Grade: C