Over time, I’ve been impressed with Simply B’s willingness to experiment with their sound. To me, evidently they’ve refashioned their underdog standing into a bonus and excuse to attempt new issues. Final yr’s pop/punk anthem Daddy’s Woman was a profession excessive, and now they’ve switched issues up once more with the electro hyperpop of Chest.
I’m extra intrigued by this music than in love with it, which is usually the case when the time period “hyperpop” will get thrown round. It’s refreshing to listen to new synth tones in Ok-pop, and the crisp arpeggio that opens the observe is extremely efficient. On first pay attention, I hoped Chest would capitalize on this momentum and construct towards an thrilling peak. As an alternative, the observe unveils itself in matches and begins, by no means absolutely surrendering to the digital rush at its core. As a listener, it is a disappointing, however I perceive why the producers might have opted for one thing idiosyncratic reasonably than a extra cliched EDM association.
Nonetheless, me. I really like my pop songs to unfold like a narrative, constructing towards a climax that harnesses each aspect to its fullest. In any other case, the music merely feels incomplete. And at below three minutes, Chest might have added further time to flesh out its concepts. Nonetheless, I’m intrigued how this sound may affect the group’s work going ahead. I’d actually love to listen to extra of those tones and textures.
| Hooks | 8 |
| Manufacturing | 9 |
| Longevity | 9 |
| Bias | 8 |
| RATING | 8.5 |
Grade: B