I write a couple of ton of Ok-pop songs — typically a number of a day. I’ve a fairly good reminiscence for music, however there’s undoubtedly a subset of tracks I can’t recall weeks (or days… and even hours…) after listening to them. That class is rising as Ok-pop melodies flatten and new teams turn out to be ubiquitous. WHIB are a casualty of this phenomenon. I couldn’t inform you a single factor about their previous songs, however I do bear in mind their foolish acronym of a workforce title, even when I nonetheless don’t know what a “WHIB” is meant to be.
With that in thoughts, new single Kick It has one standards for achievement: is it memorable?
Within the quick time period, the track’s laidback breeziness and catchy hook assist WHIB set up a presence, even when there are various different friends releasing this identical type. It’s an easy-listening funk pop monitor, good for summer time drives or lazy Sunday mornings. The instrumental shimmers with a vibrant vitality and the melodies are sturdy if unremarkable. Kick It leaves a great impression, and that’s not at all times a straightforward feat. I doubt whether or not I’ll nonetheless be taking part in it in a number of months’ time, however I’d prefer to see WHIB take this sound and bend it to their very own musical perspective… no matter that could be.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.75 |
Grade: C+