Oscar-winning U.S. director Jessica Yu (“Quiz Lady,” “Fosse/Verdon) is able to direct new Prime Video Italy genuine assortment “Italian Postcards” a few spoiled youthful New York heiress who’s shipped to Sicily by her grandfather to work throughout the family precise property enterprise.
The English-language current – the strong of which is being saved beneath wraps – will attribute a nonetheless unspecified “well-known U.S actor” collaborating within the grandfather, talked about Nicole Morganti, who’s Prime Video’s head of originals for Southern Europe, along with a youthful U.S. star, and two Italian skills “who talk truly good english,” she revealed.
“Italian Postcards” was unveiled all through a Prime Video Upfronts presentation held on Thursday in Rome.
Earlier to the presentation Morganti spoke to Choice about her method for Italy and why “Italian Postcards” is emblematic of her shift in route of focussing on the young-adult viewers part.
The upcoming Italy lineup appears significantly very like earlier years. Elevated content material materials for what was thought-about a generalist viewers. Do you agree?
Positive, our editorial method is super-broad and elevated. So, top quality for an important viewers doable. Nonetheless inside this main idea of getting a purpose that’s truly broad, we for the time being are aiming for a far more young-skewed purpose. And also you’ll see that from the lineup.
Why are you skewing in route of youthful viewers?
Because of now we now have grown so much [according to Italy’s media watchdog AgCom Prime Video now has more than 7 million subs in Italy] and now we now have such a broad fan base correct now. So, in truth, everytime you develop so much and in addition you’re so massive, you have to skew in route of the viewers that’s not maybe your core viewers however.
We’ve seen this in Spain with the lineup that we’ve created there, which is admittedly worthwhile. So now we’re rising this to the rest of southern Europe. A great deal of the titles that we’ll launched in September from France may additionally be skewed in route of young-adults.
What distinguishes Prime Video’s Italian editorial method?
The particularity from Italy is that the editorial method is cut up in three buckets correct now. We now have the hyper native bucket, which has on a regular basis been there. We started out by pleasing Italian viewers, and we and do hyper-local [unscripted] displays, which is all of the leisure component, with loads of new titles which will be [a mix of] pre-existing codecs like “The Traitors Italia” or fully genuine ones like “Roast in Peace” and “Pink Carpet – Vip al Tappeto,” now in its second season. These on a regular basis work extraordinarily correctly. We started with unscripted, it was super worthwhile, exhibiting {{that a}} streamer can do unscripted in any other case from linear TV and we’re persevering with with that hyper-local half.
Then now we now have the hyper-local for scripted and flicks which is epitomised by the film “Il Ministero dell’Amore” (“The Ministry of Love”) which is so fully Italian, with so many references to [Italian] politics and love and the way in which these two points have further in frequent than we actually thought.
Focus on to me regarding the second bracket: Italian-language movement photos and displays for the worldwide market
And that’s further regarding the Felicia Kingsley title “No Place to Be Single” which is an IP that could possibly be very massive not merely in Italy, with an Italian strong and Italian creativity that we’re going to export across the globe. It truly has the assistance from Prime Video worldwide. It’s going to be launched initially of the 12 months, throughout the first quarter. And we’re very pleased with it. We predict it is going to in all probability journey and now we now have further Italian movement photos and scripted content material materials.
Okay, let’s speak concerning the third bracket: content material materials that stems from Italian creativity for the worldwide market in English-language
We started rising it two years prior to now. And finally, we’re available on the market with our first title of this sort: ” there with the first title, “Lodge Costiera” coming out on Sept. 24. It’s Italian creativity, nonetheless for worldwide and in English. So it’s about worldwide strong with, in truth, Italian writers, Italian actors, nonetheless not merely that. So American actors [the lead is Jesse Williams], American directors, worldwide strong from the U.Okay., France, and Spain. Italy is the right setting, and it’s the place to nurture a further worldwide creativity. So now we now have “Lodge Costiera” arising. Then now we now have “Love me, Love me” which is the first IP by Italian creator Stefania S [which has scored 12 million reads in Italy]. We’re working super shut collectively together with her as we did with “Culpa Mia” author Mercedes Ron in Spain, further rising our push into the young-adult space that started from Spain. Then there could also be “Italian Postcards” on which we are going to doubtless be working rising Italian actors. We’re going to have mannequin new faces working with Academy Award-winning director Jessica Yu (“That’s Us”). So [Emmy-Award-winning] Adam Bernstein for “Costiera,” Roger that’s nother issue further of that, on account of in Italian postcards, now we now have one amongst our star that we’re creating with these displays. So as now we now have in fairly, fairly Mia Jenkins, super mannequin new faces and Luca Malucci, super mannequin new faces. We did the an identical with Nicole Wallace on culpa, and now she’s a celeb. And we’re working with all these, you already know, actors moreover one different title, and we’re, and we have to do the an identical issue with Italian Posca. So we’re going to have mannequin new faces there. We’re going to set that current in Italy. Have a terrific Academy Award director, Jessica Yu So Adam Burstein for Costiera, Roger Campbell (“Cruel Intentions”) for “Love Me, Love Me” and Jessica Yu for “Italian Postcards” with Italian ideas, Italian concepts, Italian manufacturing companies, Italian writers, accompanied by American writers, or U.Okay. writers to create a very, actually worldwide slate.
Beneath are Prime Video’s principal upcoming titles for the worldwide sphere:
“Italian Postcards” – Prime Video’s new Italian genuine assortment to be directed by Jessica Yu (“Quiz Lady,” “Solely Murders throughout the Establishing,” “The Morning Current”) follows the misadventures of Mia, “a youthful and spoiled New York heiress who’s shipped by her grandfather to Palermo, with out money or luxuries, to work as an precise property agent throughout the family enterprise,” says the provided synopsis.”Will an Increased West Aspect lady survive in Sicily with out even a financial institution card?” Manufacturing on the film co-produced by Amazon MGM Studios with Gaumont Italia is able to begin in Sicily in coming months.
“No Place to Be Single” – Prime Video will doubtless be giving a worldwide push to this Italian-language movie primarily based totally on a bestseller by Italian creator Felicia Kingsley [that is her pen name]. The film is prepared in an idyllic Tuscan metropolis known as Belvedere in Chianti the place everyone seems to be each in a relationship or trying to find their soulmate, in addition to Elisa a single mother who runs Le Giuggiole vineyard. Nonetheless the return in town of her childhood pal Michele “turns her life the opposite means up and reawakens feelings she thought had been gone eternally,” says the provided synopsis. The film is co-produced by Amazon MGM Studios with Italian Worldwide Film – Lucisano Media Group – and might launch solely on Prime Video worldwide in 2026.
“Love Me, Love Me” – This beforehand launched movie primarily based totally on the eponymous bestelling novel from the four-book assortment by Stefania S., which has scored over 22 million reads on the Wattpad platform, is the story of a 16-year-old named June, carried out by Britain’s Mia Jenkins, who turns into entangled in a love triangle with two boys who’re biggest mates and uncovers hidden truths. It’s co-produced by Lotus Manufacturing-a Leone Film Group company-and Amazon MGM Studios, with assist from Wattpad Webtoon Studios, and might drop goballiy on Prime Video worldwide in 2026.