North West is featured in SKIMS’ latest vacation marketing campaign, showcasing daring loungewear in a collaboration with Cactus Plant Flea Market.
North West stepped into the highlight alongside Ken Carson and Mariah the Scientist within the newest SKIMS vacation marketing campaign, a collaboration with Cactus Plant Flea Market that merges high-profile names with offbeat vogue for the season.
The limited-edition capsule, SKIMS’ first-ever vacation drop with cult-favorite CPFM, reimagines the model’s signature loungewear via a playful, irreverent lens.
The marketing campaign, directed by filmmaker Concord Korine, incorporates a solid that features North West, Carson, Mariah, Beabadoobee, Madeline Argy, and Veneda Carter, alongside together with her daughter, Bobbi.
“Having North on this marketing campaign makes it actually particular for me; she brings a lot character to the items,” mentioned Kim Kardashian, SKIMS co-founder and chief artistic officer. “Our collaboration with CPFM brings a contemporary, surprising twist to vacation loungewear, with items which are iconic, playful, and expressive.”
The visuals, shot via Korine’s experimental lens, replicate the quirky and youthful power of each manufacturers. Fashions put on cozy units in audacious colours and prints, styled with CPFM’s signature graphics and SKIMS’ acquainted silhouettes.
The gathering spans girls’s, males’s and children’ sizes from XXS to 4X.
“I reside for model that doesn’t maintain again, and this assortment does precisely that,” mentioned Carson. “It’s simple to put on, filled with character, and actually it simply felt proper for me.”
The SKIMS x Cactus Plant Flea Market capsule formally launches on November 20 and will probably be out there on-line at SKIMS.com, Selfridges, Luisaviaroma, and END Clothes.
Pop-up retailers will open on the identical day in Los Angeles, New York, and London, providing unique items whereas provides final.
Backed by a $225 million funding spherical led by Goldman Sachs Alternate options, SKIMS hit a $5 billion valuation in November 2025, outpacing manufacturers like Victoria’s Secret and Beneath Armour.
The corporate initiatives over $1 billion in web gross sales this yr and plans to broaden into activewear and wonder.
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