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Anna-My is a Swedish DJ and producer based mostly in Stockholm, Sweden. Recent off the breakthrough success of her debut EP final November, Anna-My’s dance music has topped the Shazam charts, acquired months of rotation on Radio P3, and earned reward from trade tastemakers like Triple J.
This month, we bought to speak to the rising star of the Scandinavian underground music scene about her newest single, “Prepared, Kick It.” In our dialogue, she shared three key methods she promoted the observe.
3 ideas from Anna-My on easy methods to promote your subsequent launch
Anna-My’s newest single, “Prepared, Kick It” is steeped within the late-night home power she grew up loving. The observe pairs a pattern of 60’s soul singer Sam Dees’ track, “Lonely For You Child” with a danceable and hypnotic bass and drum groove. In her personal phrases, it’s a “correct membership banger.”
Tip #1: Carry out your observe earlier than launch day — and document it
Forward of launch day, Anna-My carried out “Prepared, Kick It” in a number of DJ units and had her group seize footage of the set. The reside content material showcased the power — and fan approval — of the observe earlier than it even arrived, constructing pleasure for its launch.
Searching for recommendations on reserving gigs? Take a look at our information to reserving your first exhibits right here.
Tip #2: Pitch your observe to press and radio
Anna-My labored along with her group to pitch native radio stations and secured a premiere on the Swedish Nationwide Radio for her launch day. That premiere locked in publicity on launch day, which made an actual distinction.
Trying to lock in a premiere on your subsequent launch day? Take a look at our guides to trade networking, easy methods to write a press launch, and easy methods to pitch the press.
Tip #3: Create teaser clips and content material
Anna-My labored along with her artistic director to create teaser clips for the observe that showcased the hook and helped set up a visible aesthetic followers may latch onto. Quick-form video content material that makes use of your observe because the background will help convert likes to listens.
Get 10 concepts on easy methods to promote your upcoming launch right here.
In conclusion, be proactive
If there’s one takeaway from Anna-My’s single roll-out, it’s to be proactive. Forward of the discharge, her group captured reside footage for promotion, created teaser content material to construct hype, and pitched the observe to radio and press to line up a premiere on launch day.
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