I’ve resisted writing about JYP Leisure’s GIRLSET till now as a result of they solely have the slightest connection to Okay-pop and I haven’t cared sufficient about their music to have a lot to say. Nevertheless, it’s a sluggish day/month/yr and the group is ready to advertise this new tune on Korean music reveals, so it seems like the precise time to verify in.
After listening to new single Chat, I’ll be checking in and checking proper again out thanks very a lot. I worry the viral success of Katseye’s Gnarly has finished irreparable injury to the trade — particularly its woman teams. I’ve tried to get into hyperpop as a style for a few years as a result of it looks as if one thing I ought to get pleasure from, however the total sound isn’t for me and the twists Okay-pop producers are placing on it are virtually insufferable.
To not sound just like the elder millennial I’m, however I worry we’re shedding monitor of the elements that make a pop tune satisfying. Chat has one thought it thinks could be very intelligent, so it repeats this schtick again and again with little variation or progress. For these counting, GIRLSET say the phrase “chat” 124 instances in just below three minutes. That doesn’t go away room for a lot else, however once they’re not chatting they’re speaking their means via a fractured digital soundscape, rattling off catchphrases that no actual particular person might utter with out visibly cringing (“How she received the spot so litty?”). Melody is briefly provide (almost nonexistent), however you possibly can’t actually name this rap both as a result of it isn’t significantly rhythmic. As with so many tracks of this nature, Chat seems like a meme set to music. It’s exhausting.
| Hooks | 6 |
| Manufacturing | 7 |
| Longevity | 6 |
| Bias | 5 |
| RATING | 6 |
Grade: D-