Few rookie teams have endured a narrative as dramatic as Fifty Fifty. Initially rising from a fledgling company, they rapidly gained worldwide notoriety and unbelievable momentum, solely to have this success undercut by alleged abuse, escalating lawsuits and contract terminations. The timeline is just too sophisticated for me to recount right here, however we’re left with an upcoming “comeback” from a bunch with nearly fully new members. Starry Evening acts as its pre-release.
This doesn’t solely apply to Okay-pop, however I’ve seen a worrying pattern over the previous 12 months or so of more and more vacuous pop music. I don’t imply “vacuous” in the way in which many pop-detractors do. I really like nothing extra {that a} meaningless little bit of bubblegum fluff with a killer melody. I imply “vacuous” as in “fairly track, fairly sound, however nothing a lot occurring below the hood.” It’s like a contemporary redux of watered down easy-listening. Starry Evening matches inside this realm, delivering a wisp of pop aftertaste with out the substance that makes you are feeling happy.
The vocals are pretty, the manufacturing is slick and the melodies go just about the place you’d anticipate them to. However with out particular person quirk, Starry Evening might have simply as simply been recorded by AI. It’s the most recent in an rising line of globally-minded Okay-pop singles that fill a pair minutes on a playlist however received’t be remembered in a 12 months’s time. I’m extra curious the place Fifty Fifty go from right here, as a result of this track doesn’t trace at any particular imaginative and prescient.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C