A Okay-pop act’s title observe isn’t all the time one of the best track on their album, even when it’s the one most individuals will hear. Typically, b-sides deserve recognition too. Within the singles-oriented world of Okay-pop, I wish to highlight a few of these buried treasures and provides them the props they deserve.
In terms of the brighter aspect of boygroup pop in 2024, there are two manufacturing groups that stand above all others. One is the Wasurenai/Jeon Jin/Glenn/Haon/and so forth group accountable for TWS’s music and the opposite is the KZ/NTHONIUS/Dint/Meisobo/D’Day group, who’re finest know for working with The Wind. WHIB’s b-side Play (해!) nabs the latter group and sounds prefer it may have been at residence on any Wind album. It is a excellent factor.
Play is a whirl of sweet floss, adorned with a collection of indelible hooks and constantly upbeat vitality. The track bounds proper out of the gate with large stomping percussion. Nonetheless, it’s not simply the instrumental that prices onward with goodwill. The melodies (particularly the refrain) are equally effusive. There’s a basic Okay-pop contact fueling each second. In one other world, this might have been an early GFriend observe. It shares that very same sense of “highly effective innocence” — cute and recent however constructed upon a deep nicely of musical ability. Coupled with incredible title observe Rush Of Pleasure, WHIB have burst onto my radar like a comet. I hope they proceed this trajectory!
| Hooks | 9 |
| Manufacturing | 9 |
| Longevity | 8 |
| Bias | 9 |
| RATING | 8.75 |
Grade: B+