Music Overview: BABYMONSTER – Actually Like You

For his or her first full-length Drip, BABYMONSTER have benefitted from an old school album marketing campaign. These promotions embody a pre-release, a title observe and a number of follow-ups. We don’t see this strategy fairly often in Okay-pop anymore, and the finale of this new music video guarantees much more to come back. As we speak, we’ve the mid-tempo Actually Like You, which presents a unique style of their sound.

I discover this type of hip-hop way more palatable than the braggadocious vitality that drove final yr’s Clik Clak. It additionally feels extra genuine to the women. Actually Like You doesn’t scream “single” to me. Its ambitions are comparatively low and the general sound is extra middle-of-the-road than I’d anticipate from a YG Leisure rookie. Nonetheless, the observe does an ideal job balancing the talents of the members, shining highlight on each rap and vocal. And although the melodies by no means crest in showstopping methods, the refrain has a pleasant earworm high quality that ought to play nicely over time.

Equally, Actually Like You‘s retro hip-hop instrumental is modest however endearing. It’s not the sort of manufacturing that hits you over the top in any apparent means and this can seemingly be an asset in the long term. It’s good to listen to one thing easy, candy and free from the sonic gimmicks and catchphrasey chanting that usually mars title tracks. As an alternative, heat brass provides Actually Like You a comfy vibe that’s nostalgic and refreshing.

Grade: B