Arguably probably the most controversial determine in hip hop of this era, Kanye West, is again with a brand new launch — this time, in cahoots with Consequence. The producer-rapper adopted up with the tune within the wake of conversations round his ‘retirement from skilled music’, so whether or not that may occur publish this launch or in any respect, is a giant query. For now, the observe is out and you’ll cop a pay attention right here!
The observe has Kanye’s fingerprint throughout it — the pattern based mostly growth bap observe has hints of nostalgia and evokes emotions of upliftment, the type followers skilled beforehand with releases like ‘Sure 2’. This, nonetheless, is extra held again in its sonic method, boasting minimalism carried largely by a syncopated groove. The lyrics revolve round being unapologetic within the trajectory of the artists’ profession (though arguably, Kanye has sufficient to remorseful about!) and emphasize that the artists needed to do what they needed to do to receives a commission in thousands and thousands, as they’re.
Ever since Kanye put out the remix for Kendrick Lamar’s ‘Like That’, issues have appeared relatively quiet on the hype entrance for the rapper. Quite a lot of followers have been sad with Kanye’s self insertion into the meat, and to be honest to Kanye, didn’t maintain Kendrick to the identical normal for responding on behalf of Pharrell as properly.
Nonetheless, it’s simple that anybody that got here near the Kendrick-Drake feud didn’t fare properly (apart from Kendrick himself). That is true particularly for rappers Rick Ross and Kanye West, each of whom have been immediately overshadowed by the sheer high quality of releases from the primary occasion. Might this be one of many causes behind Kanye’s retirement sentiment? Is the brand new launch combating by to have the ability to now reshape the narrative? Solely time will inform.
Hearken to Cons and Kanye’s newest collab beneath.