In an environment ripe with anticipation for the discharge of the beforehand delayed music video for ‘Tobey’, Eminem has lastly delivered on the promise to his followers. The video is out now and options Michigan artists Large Sean and Babytron, who symbolize the evolving sound of Michigan rap throughout totally different generations.
The Tobey video just isn’t completed- new date Monday 7/8. Right here’s a peek within the meantime!!! Sorry 4 the delay. pic.twitter.com/wM3bttfuyW
— Marshall Mathers (@Eminem) July 5, 2024
The trio got here collectively shortly after the demise of the Large 3 feud, going so far as utilizing the art work of Tobey to doubtlessly insinuate High 3 standing utilizing the favored Spider-Man meme motif — very similar to J. Cole and Drake did, within the current previous. Eminem’s verse is available in sizzling off the proclamation of at all times being in that dialog, whilst followers debate on whether or not or not Slim Shady fell off with the occasions.
I’m an Eminem man and I can admit he saved promoting after the ability fell off https://t.co/CAVTt6SYlP
— NobodiesHME ☃️🌍 (@BlackHeartHME) Could 4, 2024
Whereas older hip hop heads at giant appeared to benefit from the nostalgic worth of Em’s raps, the youthful era largely dismissed Eminem’s obsession with multi-syllabic rhyme patterns and lack of political correctness and sensitivity.
“It was a A GOAT” 🐐 #TOBEY out now!! 🕷️ https://t.co/f7wm7IOYLZ @bigsean @_babytron #TheDeathOfSlimShady pic.twitter.com/d0z5aRItQp
— Marshall Mathers (@Eminem) July 2, 2024
Eminem tries to counter that narrative by stating how he has been round lengthy sufficient to see rap change and evolve, whereas youthful hip hop heads haven’t. These youthful followers, nevertheless, continued with the expression of disappointment on social media, remarking on how Eminem’s music and outlook hasn’t actually modified or grown with time.
OH SH*T!!! THE DEATH OF SLIM SHADY (COUP DE GRÂCE) ☠️ 7/12!!! pic.twitter.com/P7R6poa8Mz
— Marshall Mathers (@Eminem) July 1, 2024
The upcoming album, The Demise of Slim Shady, is supposed to play with this very narrative, however to this point, it looks as if it’s not the chess transfer Em supposed it to be. To ensure that a story change to achieve success, Em might need to give attention to extra introspective and relatable themes, and supply younger followers with attractive visuals; cue ‘Tobey’, the music video.
Directed by Cole Bennett, the visuals are undeniably beautiful and have transitions and results that mark the low-attention span consumption of contemporary music. The neat edit (which took longer than anticipated to finish) hits the nail on the top for the newer era, whereas utilizing the acquainted and nostalgic sepia filters in parts as a refined nod to the MMLP2 cowl artwork — which arguably represents abilities Eminem was identified greatest for. What do you suppose?
Aspect be aware: You too can cop the album early with an unique Observe #2 right here!
2nd digital album with unique bonus monitor #2 is accessible now via July eighth! Solely on https://t.co/J3F45PQ5VZ #TheDeathOfSlimShady pic.twitter.com/3cim8ECFHL
— Marshall Mathers (@Eminem) July 3, 2024
Watch the video under.