The a lot revered Chicago emcee, Widespread, identified for his acutely aware strategy to intricate rap lyricism, not too long ago joined forces with New York manufacturing royalty, Pete Rock.
Collectively, the 2 are again after a interval of anticipation to deliver forth their newest single, ‘Clever Up’. The duo additionally made positive they convey again growth bap with this one, alongside gorgeous visuals as a part of the official music video.
Following a gradual growth bap kick sample adopted by punchy (but squashed) snares and riddled with screechy, dusty samples, the observe is a sonic journey into the streets. With Widespread taking a story strategy to storytelling paying homage to the 90s hip hop, the video follows the duo by way of metropolis streets and captures a transferring portrait of on a regular basis characters and their lives.
Going backwards and forwards between monochrome and shade, the video (directed by Marleaux Desiré) metaphorically superimposes the previous with the brand new, as a homage to the resurrection of boom-bap model in recent times. In response to the video description itself, the thought is to showcase “the previous, current, and future taking place suddenly”. In that sense, the a lot spoken about Golden Age of Hip Hop is an idea flipped on its head, showcasing the evergreen nature of hip hop artistry.
Talking in regards to the observe himself, Widespread says, “(‘Clever Up‘) feels just like the spirit of the place we come from, the growth bap, the basement, however it additionally feels ahead and new. We needed this to be the primary joint as a result of this file captures a brand new sound and is a brand new mild however speaks on to our hip-hop household”. Now, for those who targeted on something in that sentence, please let it’s the phrase “the primary joint” — for it alludes to a bigger challenge underneath the works by the duo. In actual fact, the outro of the video additionally teases the The Auditorium Vol. 1, additional suggesting the way it may very well be a couple of album!
You possibly can stream the observe right here, or under: