Is the previous comic-con mannequin useless? James Gunn speaks on his new strategy to advertising and marketing the DC Universe movie and tv slate.
The 2010s had been really a golden age for comic-con (at the least, when it got here to movie and TV bulletins). Followers might count on to tune in yearly to main reveals from each the Marvel and DC Universe, revealing new particulars on each introduced and unannounced mission alike. Among the most iconic moments from superhero fandom got here from these reside occasions.
Nevertheless, there’s been a shift. Really “large” bulletins at comic-con, be it San Diego or New York, have develop into few and much between. Whereas it began effectively earlier than James Gunn took over the DC Universe with Peter Safran, their absence has been by FAR probably the most noticeable. This if solely as a result of Gunn himself has been very lively in letting main information drop randomly on social media.
Is The DC Universe Leaving Comedian-Con Behind?
James Gunn really spoke on the DC Universe’s absence from comic-con throughout a current dialogue with New Rockstars. The director revealed that the choice to maneuver away from conventions had nothing to do with the state of the trade, and every thing to do with cash. Merely put, it’s actually costly to host a Corridor H panel at a spot like San Diego Comedian-Con!
“I feel it’s a case-by-case foundation. It simply is dependent upon the state of affairs. Typically you actually profit from going to Comedian Con and spending tens of millions of {dollars} and promoting an concept, particularly when you may have an amazing trailer.”
“However different occasions, I submit an image of the duvet of the screenplay on Instagram for zero {dollars}, and it’s equally efficient; it will get simply as a lot press. So you need to type of at all times ask your self, ‘What’s it that’s value spending cash on?’”
After all, it’s not going the DC Universe will depart comic-con behind for good. As extra creators aside from James Gunn make progress on their tasks and the variety of tasks in improvement will increase 12 months over 12 months, it’s seemingly that the golden age of comic-con will return as soon as extra. Although for now, plainly followers should accept social media posts and interviews.
Keep tuned for the newest information concerning the way forward for the DC Universe and ensure to subscribe to our YouTube channel for extra content material!