UPDATE: On additional inspection, Kendrick Lamar’s jacket truly reads S/S/2024, as in it’s a part of the spring/summer season assortment. You possibly can see a greater high quality image of the Martine Rose jacket under.
Earlier story:
Compton legend and arguably one of many biggest hip hop lyricists of all time, Kendrick Lamar, has occupied the thoughts area of followers of rap throughout the globe for a scorching minute now.
Doubling down on the momentum from his feud with Drake, the rapper lately launched the official video for ‘Not Like Us,’ and secure to say, followers are dissecting each body for clues to a possible full size venture.
Certain sufficient, one peculiar factor that stood out has been the date on Kendrick’s jacket from the music video, which reads the date “8/8/2024,” which is being extensively interpreted as the discharge date for the upcoming venture. Now, one would assume it’s only a coincidence, if it weren’t for the overwhelming proof in assist of the idea — particularly contemplating Kendrick’s love for Easter Eggs with numbers and dates. For starters, his newest live performance ‘The Pop Out: Ken & Associates’ occurred on Juneteenth, whereas the music video has come out on the 4th of July (the American Independence Day).
Now, everyone knows how a lot Kendrick was impressed by Kobe Bryant (and vice versa), and we additionally know Kobe’s jersey numbers to have been 8 and 24 respectively. As an LA legend that handed away earlier than his time, the date has particular relevance and is a kind of uncommon alternatives for Kendrick to double down on the love he has for LA.
Now on the danger of over-speculation (which hilariously, and even legitimate causes, is a mark of the Kendrick fanbase), a private statement is how the date August 8 when added divided by the 12 months 24, provides us 0.666 [(8+8)/24= 0.666]. This solely turns into related if certainly meant, and would allude to Drake’s affiliation with the Six, in addition to Kendrick’s opening of ‘Not Like Us,’ the place he references the phrase, “I see useless folks” from the film, The Sixth Sense.
Now look, we all know it appears excessive, however for those who’ve heard Kendrick’s psychological arithmetic on the Pusha T collab, ‘Nosetalgia,’ you simply understand it isn’t too far fetched for a person like Dot. To not point out the truth that 666 would tie in nicely with Kendrick’s portrayal of Drake because the satan who performs manipulative methods.
All this hypothesis is, after all, in observe as much as a collection of diss tracks by Kendrick, considered one of which was the observe ‘6.16 in LA.’ This observe itself follows the identical sort of patterns Kendrick is known for: layer on layer of that means and significance. As an illustration, 6.16 is alleged to be a play on Tupac’s birthday, the date Kendrick met Drake for the primary time, the reference to Drake’s timestamp primarily based releases, and a lot extra. The video under completely captures the hidden (or speculated) meanings behind the observe.
With Kendrick teasing a brand new snippet originally of the ‘Not Like Us’ video, this can be very doubtless {that a} venture is coming quickly. Even Kendrick’s shut associates, the likes of DJ Hed, insinuated that one thing huge is underway. All we’ve got to do now’s sit again and wait to see if the predictions are true in any approach, form, or kind. Keep tuned!
— DJHed (@DJHed) July 5, 2024