It’s been eight years since WM Leisure debuted its newest group, and a full decade since their final woman group. Up to now, it’s been high quality over amount for this company. B1A4, Oh My Woman and ONF all have discographies which are fairly bulletproof. Now, it’s time for one more act to affix this spectacular roster. Enter USPEER and their debut single Zoom.
Okay-pop’s woman teams are presently affected by a sound results syndrome. So many songs are constructed round onomatopoeia as of late. By its very nature, this method is difficult for me to get my arms round. Not solely does it are inclined to tip over into nursery rhyme territory, however sound results themselves are extra rhythmic than melodic. It’s troublesome to forge the type of sturdy melodies I take pleasure in round phrases like “zoom,” “beep,” or “tick tack.” USPEER try and work round this by stretching “zoom” into an undulating centerpiece, pulling on the phrase with relish. I respect the trouble, however the ensuing hook is extra obnoxious than thrilling.
I hear nice potential in a lot of Zoom‘s vocals, however the music is simply too fragmented to make a lot use of the expertise. The rugged manufacturing remembers NCT whereas the pick-and-mix construction by no means lets one concept relaxation lengthy sufficient to flourish. Other than just a few spikes of melodic drama, many of the monitor trades within the type of scrappy sing-talk that often fails to make a long-lasting influence. In a sea of bland, it’s good to listen to so many concepts stuffed right into a single music. The issue is, only a few of these concepts are ones I’m attention-grabbing in listening to once more. Hopefully Zoom is a case of rising pains and the ladies will discover their footing throughout their first comeback.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C