Courageous Leisure’s in-house teams proceed to baffle me. Courageous Brothers is among the greatest producers within the enterprise, able to churning out epic dancefloor fillers and supercharged pop classics. But, he hardly ever provides his strongest materials to his personal teams and promotion continues to be a battle.
I doubt many individuals even understand rookie group Sweet Store are having a comeback. It was solely introduced days in the past with little fanfare, and now Don’t Cry has emerged like a stealth rocket. I had (and nonetheless have) excessive hopes for this group as a result of when Courageous Brothers brings his “A” sport to feminine idol tracks he’s virtually unstoppable. Nonetheless, their languid debut left me underwhelmed and Don’t Cry kind of continues that sample.
With summer season upon us, it’s the right time for Sweet Store to throw down the gauntlet and stake their declare as queens of the season. As a substitute, Don’t Cry delivers a laidback, vibey method to Ok-pop. We’ve heard so many “vibes” these previous few years and only a few of them lower by means of the noise to develop into memorable standouts. Don’t Cry has a stronger pulse than the group’s debut, however is undercut by languid melodies and a irritating hesitance to boost its voice and seize consideration. I suppose that is the track you’d play at a nighttime seashore barbecue as temper music, however even then its hushed method would doubtless lose to any and all distractions. A nice outro brings a little bit of oomph to the association, however at this level it’s too little, too late.
| Hooks | 7 |
| Manufacturing | 7 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C