Oh My Lady are celebrating their tenth anniversary with particular single Oh My. Ten years is a large accomplishment for any Okay-pop group, and Oh My Lady’s profession has seen distinct phases — from quirky newcomers to “it” ladies to veteran pop act. Oh My makes an attempt to distill lots of their influences right into a refreshing bop buoyed by a heavy dose of nostalgia.
Most notably, Oh My‘s beat-heavy refrain appears to be stretching for a similar impact as 2020’s viral Dolphin. That track stands as one of many group’s most iconic, so it is smart to make use of it as a sonic springboard. Nevertheless, Oh My doesn’t have sufficient melodic meat on its bones to get pleasure from the identical buoyant consequence. Structurally, this can be a very unusual track. It’s as if the composers solely wrote half of it and forgot to flesh out every thing else. The verses sure alongside properly. They’re not notably memorable, however harness a lot of the intense power that characterizes Oh My Lady’s finest work.
Then, we hit the refrain. This section is vocally sparse. Some would possibly even name the melodies nonexistent. This strategy can work if you happen to’ve received a stellar bassline that instantly sinks itself into your reminiscence (ie: Dolphin), however the instrumental right here additionally lacks punch. There’s a vacuum of nothingness at Oh My‘s middle — removed from the stellar choruses of so many Oh My Lady classics. It’s such a bizarre selection that doesn’t symbolize the group at their finest.
| Hooks | 6 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 7.5 |
Grade: C