Music Overview: TXT – Open At all times Wins

I by no means know whether or not or to not write about Ok-pop’s CF songs. You possibly can’t actually strategy a business commercial with the identical standards as a title observe, but as a bit of music these songs typically comply with the identical approaches as different Ok-pop songs and sometimes eclipse them.

TXT’s Open At all times Wins is a collaboration with Samsung and sees the group persevering with down a rock-inspired route. Notably, the blokes contributed to the music’s English-language lyrics, although the imprecise banality of CF tracks doesn’t make that as large of a deal as effusive press releases may recommend. Greater than something, Open At all times Wins echoes most of the considerations I had with their most up-to-date album. There’s loads of potential right here, however a brief working time and normal lack of follow-through makes it really feel unfinished.

Open At all times Wins‘ strongest moments are its refrain and post-chorus. The melodies listed here are catchy and anthemic. They name for a way more strong instrumental to offer them the punch they want. The grungy manufacturing feels murky and colorless. This sentiment continues by way of an energy-dipping second verse and halting pre-chorus. Total, the music is completely nice (particularly for a CF), however requires a number of extra drafts to nurture it right into a fully-realized standout.

Grade: C+