What’s an digital press equipment (EPK)?
In case you’re networking throughout the music business, an EPK supplies the important data and belongings for somebody who’s new to your work – simplifying the introduction course of and saving you time.
Your digital press equipment (EPK) is a digital portfolio that showcases your music, bio, visuals, and press supplies in a single web page for straightforward reference. You should use your EPK to pitch the press, venues, festivals, labels, and reserving brokers.
Core Parts of an EPK
EPKs can differ in construction, however they need to embrace the identical important parts:
Music
- A promotional hyperlink repository of your finest tracks or a lead single out of your newest launch
- Elective: Downloadable high-quality audio information (for instance, if {a magazine} is premiering your subsequent single, they could request an MP3 hyperlink)
Artist Bio
- In case you don’t have an artist biography already, you may make a easy one that features important data like your style, hometown, member names and devices, and an artist assertion. You may revise and enhance your bio as you develop, however offering sufficient data to introduce your self and your music is essential.
- Together with “for followers of” or “appears like” sections that embrace related artists might help contextualize your music
Press Images
- Embrace high-resolution pictures that characterize your model and magnificence.
- Provide a wide range of photographs (e.g., close-ups, efficiency pictures) for media use in a number of dimensions (panorama, vertical, and sq.).
Movies
- Embed or hyperlink music movies, reside performances, or promotional clips. Dwell performances are particularly useful for reserving.
- Guarantee movies are of top quality and replicate your creative imaginative and prescient.
Press Protection Highlights:
- Embrace press protection: quotes from media shops, opinions, or notable mentions.
- Spotlight any awards or recognitions you’ve acquired.
Ticket Historical past and Upcoming Reveals
- Listing confirmed performances with dates, venues, and areas.
- Replace recurrently to maintain business professionals knowledgeable
- Elective: In case you’re pitching a brand new booker or an agent for a gap slot, together with relavent ticket historical past inside your EPK or electronic mail might help construct your case.
Contact Data
- Present particulars for reserving, administration, and press inquiries.
- Embrace hyperlinks to your official web site and social media profiles.
Design & Format Suggestions
Your EPK ought to replicate your model, but it surely’s additionally a sensible instrument. So preserve it clear, organized, and scannable. Make sure the EPK is simple to navigate and mobile-friendly.
Professional tip: Ship your EPK to some business professionals and request suggestions!
EPK Codecs
Make your EPK accessible in numerous codecs so it’s accessible in any circumstance: whether or not you’re on the go or sending an electronic mail from house.
- On-line EPK: Hosted in your web site or a devoted platform, accessible through a URL.
- Downloadable PDF: A conveyable model that may be emailed or shared offline.
- Enterprise card hyperlink: A printed enterprise card with a QR code to your EPK.
Greatest Practices
- Hold content material up-to-date along with your newest releases and achievements.
- Tailor your EPK to the particular viewers or function (e.g., reserving brokers vs. media shops).
- Proofread all textual content for readability and professionalism.
Conclusion
It’s as simple as that! Keep in mind, your EPK can evolve, too: from constructing out your artist bio as your profession progresses to revamping the branding to match the themes of an upcoming launch. The objective stays the identical: make important details about your artistry simple for different business professionals to reference, share, and be taught from.