Spotify‘s been making main cash in recent times.
The music streaming service hit a whopping $16.9 billion in income final yr, marking an 18 % improve from the yr prior, whereas 2023 noticed a 16 % improve in income from 2022.
However Spotify is not simply making financial institution as an organization—some podcasters on the platform are additionally making main cash strikes.
In line with a new report from Spotify’s newsroom, the corporate has paid out greater than $100 million to podcast publishers and podcasters this yr alone—and that is simply Q1 earnings.
In an announcement printed on-line, Spotify introduced:
At Spotify, we’re dedicated to supporting creators throughout all codecs, and we’re thrilled to announce a major milestone in that journey.
For the primary time, we’re revealing that Spotify paid out greater than $100 million to podcast publishers and podcasters worldwide within the first quarter of 2025 alone. This determine displays our deep dedication to the creator economic system and underscores Spotify’s place as a number one platform for audio and video creators alike.
The $100 million payout consists of “each ad-based income and income generated by the Spotify Accomplice Program,” which permits content material creators to monetize their content material on the app.
Spotify additionally reviews its Spotify Accomplice Program noticed a 29 % month-over-month improve from February to March, in addition to an uptick in video podcast publishing.
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In the meantime, main manufacturers reminiscent of Google and McDonald’s are reserving advert campaigns by way of the corporate’s Spotify Viewers Community, incomes the app’s prime podcasters much more in income.
Among the prime podcasts on Spotify proper now embrace Your Mother’s Home With Christina P. and Tom Segura, The Toast, The Unplanned Podcast With Matt & Abby, ADHD Chatter, Good Dangle With Amy Poehler, Matt and Shane’s Secret Podcast, Armchair Professional With Dax Shepard and Name Her Daddy.
As of publishing, the highest three Spotify podcasts within the U.S. are political-leaning: The Joe Rogan Expertise, This Previous Weekend w/ Theo Von and The Every day.
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Gallery Credit score: Taylor Alexis Heady