The best way to run efficient advertising and marketing campaigns with Present.co

A complete music launch technique can ship you scrambling in a number of instructions to hold out all of the facets of your marketing campaign, from advertisements to electronic mail sends to social posts and extra. 

Present.co simplifies that course of by offering a robust suite of instruments that empower you to run efficient advertising and marketing campaigns. And when you’re a CD Child member, you’ll obtain full entry at no cost. 

What can I do with Present.co?

From a single hub you possibly can:

• Launch a Spotify pre-save marketing campaign
• Run advertisements on Rolling Stone, Pitchfork, and extra
• Drive streams and video views
• Attain new listeners with Spotify audio advertisements
• Premiere a YouTube video
• Develop your social following
• Construct your electronic mail checklist
• Reward your followers

CD Child artists can register by their dashboards and run a number of campaigns without delay.

On this weblog, we’ll stroll you thru three important varieties of Present.co campaigns you should use to assist your upcoming launch.

The best way to launch a Spotify pre-save marketing campaign

Why it issues: Pre-saves aid you construct hype earlier than launch day, increase your first-week numbers, and sign to Spotify that your monitor deserves algorithmic programming.

Steps to set it up:

1. In your Present.co dashboard, choose Spotify Pre-Save.
2. Enter your Spotify URI and launch date. (Notice, this isn’t your Spotify URL. A URI is a Uniform Useful resource Identifier used to find your artist profile, releases, and tracks inside the platform).
3. Add your cowl artwork (or use a press photograph in case your paintings has textual content).
   
4. Customise the expertise:
   
   • Allow auto-follows and electronic mail assortment so non-Spotify followers can be part of your checklist.
     
   • Add a thank-you message or redirect to bonus content material (like a personal video or contest).
5. Select textual content coloration, set regional focusing on, and (optionally available) add Google Analytics or a Fb Pixel.
6. Preview your touchdown web page, then hit Launch.
7. When you’ve launched your pre-save marketing campaign, you possibly can analyze visitors by the Present.co dashboard.

Professional Tip: Set this up not less than 3 weeks earlier than launch day so you could have sufficient time to put it up for sale.

The best way to run Spotify advertisements

Why it issues: Advertisements expose your music to new listeners, and with exact focusing on, you possibly can be sure you’re reaching the appropriate followers.

Steps to set it up:

1. Create a brand new Audio Marketing campaign in your Present.co dashboard.
2. Add your marketing campaign particulars:
   • Inside title and tags
   • Begin and finish dates (schedule not less than 3 days out for approval)
   • Your finances and goal area/style
3. Add your advert belongings:
   • Voiceover script (30 seconds, with a transparent name to motion
   • Backing monitor (use your individual music!)
     Picture (640×640, underneath 500KB, branded together with your artist title)
4. Preview your advert to verify stability (voiceover should be 20db over music).
5. Verify and submit for approval.

Professional Tip: Advertisements and not using a voiceover + CTA will probably be rejected. Make your message easy and direct: “Stream my new single now!”

The best way to create interactive music or video advertisements

Why it issues: Interactive advertisements offer you placements on high-profile websites like Pitchfork and Rolling Stone whereas monitoring streams as if a customer have been visiting your precise streaming platform profile.

Steps to set it up:

1. In your Present.co dashboard, select Interactive Advert.
2. Choose your media supply: Spotify, YouTube, Apple Music, or SoundCloud.
3. Enter your monitor URI or video hyperlink.
4. Set your inventive:
   
   • Vacation spot URL (finest to hyperlink on to your monitor, playlist, or album)
     
   • Background picture or coloration
     
   • Header textual content (music description or CTA)
5. Configure your marketing campaign:
   
   • Identify, tags, dates, and regional targets
   • Select your placement tier:
     
     • Discovery: widest attain, decrease value
       
     • Focused: balanced visitors + CPM
       
     • Premium: prime websites (finances $150+)
       
6. Preview, enter cost, and publish.

Professional Tip: Use Premium placements if you’re selling a significant launch or music video — the credibility increase is value it.

Conclusion

Present.co provides CD Child artists an entire advertising and marketing toolkit that makes skilled campaigns accessible with out the training curve of conventional advert platforms.

• Pre-saves construct release-day momentum.
  
• Spotify audio advertisements put your music in new ears.
  
• Interactive advertisements increase your visibility on main music websites.
  

Begin small, take a look at one marketing campaign, and see what drives probably the most traction to your music. Then double down on the methods that resonate together with your followers.