That is all the time one of many countdowns I really feel least assured about as a result of I are inclined to hearken to Okay-pop extra typically than I watch it. It’s additionally a really subjective class, as my visible/storytelling/conceptual preferences could not match others’. The reality is, Okay-pop has develop into so adept at crafting incredible music movies that I may have included so many others on this record. Listed below are ten that particularly caught my consideration this 12 months.
Honorable Mentions:
ATEEZ – Ice On My Enamel
Jin – Working Wild
Kiss Of Life – Midas Contact
RIIZE – Increase Increase Bass
TXT – Deja Vu
WHIB – Rush Of Pleasure
Cinematic music movies will all the time have an edge, and Love Wins All feels just like the quick model of a sweeping movement image masterpiece.
Pet love in a faculty setting will all the time be endearing and it compliments The Wind’s contemporary, youthful idea so properly. This felt like watching a candy coming-of-age drama.
Whereas I didn’t hearken to RM’s music a lot this 12 months, I discovered the video for Misplaced! to be fairly evocative and surreal. That’s a mix that works properly for this fashion of observe.
I doubt anybody else could have this on their record. It’s not even a correct music video! Nevertheless, generally “easy is greatest” and xikers’ efficiency coupled with the cool/creepy CGI results actually captured my consideration this 12 months.
I didn’t a lot look after this music, however the video is big-budget famous person at its greatest. Lisa instructions consideration all through, assisted by large set items and funky digicam angles.
Similar to the music itself, this music video is filled with colours and persona. Its madcap power completely fits the group, taking full benefit of their appeal.
I like when cool, badass songs are paired with foolish music movies. It helps preserve them from feeling too self-serious, and Supernova‘s campier facets work surprisingly properly to go with the observe.
I utterly acknowledge a few of this music video’s extra problematic decisions, however I can also’t recover from the sheer bonkers power of all of it. The Grand Theft Auto idea was completely impressed.
Every thing about ABCD seems like a feast for the senses, overstuffed with charisma. The music video is such an excellent showcase for Nayeon, throwing every little thing on the wall in a refreshingly old school popstar bundle.
Sure, I’m together with virtually all their 2024 music movies as a result of they praise one another so properly and really feel like one lengthy, quirky youth drama. It’s uncommon to see a bunch debut with such a powerful sense of idea and carry that by means of a complete 12 months. These movies are vibrant, humorous, evocative and completely swimsuit the music. They’re a giant a part of what made TWS’s debut 12 months so memorable, twisting Okay-pop tropes simply sufficient to make them really feel contemporary.