Kiss Of Life have been teasing a comeback for a while now, little doubt hoping to recapture the thrill of their early work earlier than a big chunk of the Okay-pop fandom turned on them. With new single Who Is She, they’re good to return to among the 2000s sounds that first introduced them to prominence.
This might simply be a 2020s-updated Pussycat Dolls track and that’s a giant praise coming from me. Who Is She isn’t practically as catchy as a track like this must be, however I get pleasure from its strutting beat and concentrate on vocal melody throughout many parts of the observe. There’s a enjoyable, free vitality to the efficiency that matches the group nicely and must be their focus going ahead.
With that mentioned, Who Is She‘s refrain feels unnecessarily underwhelming. The blasé nature of this centerpiece finally locations the observe nearer to Tate McRae than Pussycat Dolls and makes it come throughout as nostalgia-bait quite than a correct reinvention of older sounds. I hear this loads from fashionable pop music producers who haven’t but realized that an incredible melody is essentially the most timeless ingredient you may add to a track. Who Is She succeeds regardless of this as a result of its references are so nice, however the track may have damaged previous pastiche to grow to be one thing even better.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
Grade: B-