Track Assessment: Simply B – Going South

Over the previous 12 months or so, Simply B have developed buzz that their rare launch schedule isn’t taking full benefit of. Once we final heard from them this spring, they dabbled in an digital hyperpop sound that match them surprisingly nicely and started to carve out a pleasant musical area of interest. A brand new mini album is on the horizon and judging from pre-release Going South the group intends to broaden upon this newfound type.

Going South performs as a pure extension of Chest, although it’s not fairly as stunning or satisfying. True to hyperpop type, the tune is extraordinarily brief. So far as I perceive it, one of many core tenets of this style is to boil pop music all the way down to its most root type. It’s maximalist however in a uncooked and unembellished manner. This typically leads to two minute tracks that sound extra like tune sketches than absolutely fleshed out works — no less than to me. Going South has some good moments that would make for launching pads towards nice tracks however a lot of the tune looks like unfulfilled potential.

Cascading synths collide with pumping percussion to craft a persistently upbeat power. Vocal results are used liberally, typically slurring the blokes’ voices into an otherworldly texture. The tune feels as if it’s constructing towards an enormous second of payoff that by no means materializes. As a substitute, Going South lurches to an unceremonious finish. In a manner, this method carries a punk edge that’s thrilling for Okay-pop, however in the event you examine it to the numerous, many hyperpop tracks already current within the world market there’s nothing significantly distinctive taking place right here. It’s a strong addition to Simply B’s up to date sound, however I believe there’s higher materials ready within the wings.

Grade: B-