Kim Jaejoong’s iNKODE Leisure plans to debut two new boy teams this yr, which is a really bold concept for an company nonetheless discovering its footing. First up is KEYVITUP (learn that out loud and roll your eyes), who make their official debut subsequent month. At this time, they’ve dropped pre-release Greatest One, whose title is definitely an outline the group hopes followers will use to explain them.
Judging from the group bulletins, KEYVITUP is about to be the company’s extra “hip-hop” act. Figuring out what Okay-pop often means by that, I anticipated a dire shout-a-thon with some terrible entice beats within the background. Greatest One isn’t that, thank goodness. As an alternative, it’s a slinky R&B quantity with only a little bit of chanting for good measure. The track has its moments. The sung verse is sweet, hinting at some improbable vocal tones, however the track quickly segues right into a lazy hook with no actual melodic pull. After which, simply after two minutes, Greatest One ends. I’m undecided if that is meant to be an intro monitor or if the video doesn’t embody the complete track, however because it stands this isn’t developed or lengthy sufficient to be something greater than a whiff of pre-debut bluster. I’m confused, and never in a compelling method.
| Hooks | 7 |
| Manufacturing | 7 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C