Contemporary off the success of her latest single Rockstar, BLACKPINK’s Lisa is again with a big-name collaborator in tow. Spanish singer Rosalía makes for a compelling function, herself a genre-bending, ahead pondering popstar who can actually match Lisa’s charisma. And as a track, New Lady is infinitely extra fascinating than its predecessor. Nevertheless, “fascinating” doesn’t at all times imply “satisfying,” and on this case the observe is as irritating as it’s participating.
There’s a lot occurring right here, as New Lady carves itself into distinct, warring segments. Rosalía’s second verse switch-up is just too jarring to work within the context of all the things else round it and general the observe has a tough time taking advantage of its varied components. Up by its first refrain, New Lady bops alongside an ethereal, clever groove, placing a pleasant stability between NewJeans-esque aloofness and trickier textures that really feel extra experimental. Shockingly, the observe takes a full minute to succeed in its refrain, which is just like the size of 5 TikTok movies. It’s a refreshingly old-school strategy coupled with a new-school imaginative and prescient.
However like I discussed, New Lady turns into more difficult because it strikes on. Following the tacked-on Rosalía verse, the observe rights itself however forgets to carry added firepower to make its second half stand other than its first. With none actual climax or decision, it looks like we’re spinning our wheels. Even at three minutes, New Lady sounds incomplete. However paired with an evocative music video and fueled by the ability of two superstars, the track will certainly entice consideration.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
Grade: B-