Jessi’s profession has developed in phases. There are occasions when her music is as scorching as might be, but additionally many cases the place her movie star feels on the backburner. I’ve an enormous mushy spot for her place in Korean music, as she boasts a fiery charisma that’s completely different than most idols. It’s all the time pretty to have her again, even when a music like Newflash isn’t important to her discography.
I haven’t written about a brand new Jessi observe since 2023, which is a lifetime in Ok-pop’s fast-paced sport. That makes Newsflash a real comeback single and an opportunity for Jessi to showcase her expertise to a brand new technology of listeners. As such, the boastful observe is an acceptable reintroduction. I just like the old-school hip-hop manufacturing and Jessi’s voice streamrolls over each lyric with uncontested energy. But when I place this inside her catalog — even simply the rap songs — it sounds a bit slight and unremarkable. “Newsflash” is an apparent and efficient conceit and expresses sentiments we’ve heard from her music earlier than. Nevertheless, I want the observe centered itself round a extra colourful hook. The refrain right here is serviceable however not notably memorable.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 7 |
| Bias | 8 |
| RATING | 7.5 |
Grade: C