Track Evaluation: NiziU – Rise Up

Although JYP Leisure has been lively in Japan for a few years, woman group NiziU was an early experiment in “J-pop group produced by Korean company.” With corporations like HYBE, SM and Lapone following go well with, this technique has turn out to be extra frequent as time has gone on. It’s altering the J-pop idol panorama and blurring the strains between markets.

NiziU have completed fairly nicely since their 2020 debut they usually’re at some extent the place they’ll start to experiment with their sound. Rise Up isn’t an entire sonic shift, however the tune is unquestionably edgier than most of their work up to now. The women sing in a decrease register and the thumping beat provides a mixture of propulsion and temper that works nicely. Symphonic accents add drama, particularly because the observe launches into its refrain. Although its melody is considerably monotone, I really like the primary half of this hook. It’s very debut-era LE SSERAFIM — breathy coolness wrapped in a classy bundle.

The tune by no means loses focus, at the same time as a rap-heavy second verse switches its strategy. The instrumental is strong as a rock, and acts as Rise Up‘s particular MVP. The manufacturing is probably not distinctive, but it surely’s polished to a sheen and unveils a sturdy tone that performs completely alongside NiziU’s vocals. I’d love to listen to them discover this sound additional.

Grade: B