I proceed to be mystified by PLAVE’s unimaginable success. Whereas established idol teams’ new movies are caught at tens of hundreds of hits, PLAVE’s new single BBUU! has already sailed previous one million. I assume there’s some extra-musical attraction I’m lacking. In any case, I’ve by no means delved previous the songs themselves as a result of the music stays fairly uninteresting to me.
Regardless of its capitalized, exclamatory title, BBUU! sounds just like the form of sleepy coffeehouse fare that often goes in a single ear and out the opposite. Its plonky, trap-assisted beat does nothing new or thrilling and the repetitive, sing-song melodies really feel designed for short-form clips. All of those elements mix to craft a observe so slight and inoffensive that it’ll doubtless attraction to anybody… and I assume this may be the key to PLAVE’s success. By shaving off all its edges, the group fashions music that might slot in anyplace.
Nevertheless, this simply isn’t what I come to Okay-pop (or music on the whole) for. I don’t need a tune that passes by with ease. I need one thing that grabs my consideration and refuses to let go. I don’t ever hear this high quality in BBUU! and with out the fandom credentials to make me within the performers themselves, that is a straightforward go.
| Hooks | 7 |
| Manufacturing | 7 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C