High quality management at YG Leisure has been everywhere for the previous decade or so, and the company’s latest artist BABYMONSTER is emblematic of that hit and miss strategy. The group’s first full album is simply across the nook. Clips of the songs have step by step been teased and the previews vary from godawful horrific to fundamental (however enjoyable) YG-style EDM bangers. I unironically liked their single Endlessly from this summer season, drained manufacturing tropes and all. Nonetheless, Clik Clak is an prompt non-starter.
There are few issues I discover extra tedious than pop songs about spending cash. Normally I’d overlook lyrics on this weblog as a result of they’re not carried out in my native language, however Clik Clak is totally in English, so even when I actively strive I can’t escape the mega-cringe of bars like “Spending cash, cost, cost, cost. Who be livin’ giant, giant, giant.” Is that this actually the extent of creativity we’re keen to just accept from one in every of Okay-pop’s main companies? It doesn’t assist that these empty boasts unfold over a skeletal beat that does little to cowl up the capitalist idiocy on show.
For those who make it to the top of Clik Clak (massive if), you’ll really be handled to an thrilling shift in power. Out of nowhere (or precisely the place you’d anticipate given YG’s historical past), the music embraces a membership beat that grows extra unhinged as we attain the climax. Meaningless platitudes stay, however its a lot simpler to swallow these clichés once they’re supported by compelling manufacturing. Had the complete observe embraced this aural insanity, it might have been a enjoyable, tongue-in-cheek detour in BABYMONSTER’s patchy discography. Alas, it seems like everybody concerned took this far more severely than it deserved.
| Hooks | 5 |
| Manufacturing | 7 |
| Longevity | 6 |
| Bias | 5 |
| RATING | 5.75 |
Grade: F