Debuting round this time final 12 months, rookie woman group Sweet Store has had a tough time making their mark on the business. With vaunted producer Courageous Brothers on the helm, they need to be releasing banger after banger. Sadly, their music so far has felt like “reheated nachos” — and never within the great way.
New single Tip Toe immediately references a traditional Courageous Brothers hit — 2011’s Ma Boy. The tune goals for a equally carefree groove however lacks the indelible hooks to make this model work. As an alternative, Tip Toe is a pleasing diversion. It’s gratifying sufficient whereas listening, however tough to recall as soon as you progress on to one thing else. I blame this on each an inert tempo and unremarkable melodies. The refrain, which ought to be a tune’s centerpiece, swirls aimlessly round. The women carry out it effectively sufficient however are unable to uncover moments of persona which may compensate for Tip Toe‘s flatness. For a brand new group with just a few songs underneath their belt, Sweet Store actually should be establishing a sound that makes them distinctive and very important. Tip Toe is about as removed from that as you might think about.
| Hooks | 7 |
| Manufacturing | 7 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7 |
Grade: C-