It wouldn’t be a Okay-pop summer season with out some random Pepsi advert music. Over the previous few years, Starship Leisure has collaborated with the model to launch innocuous (generally first rate) releases that see numerous idols teaming collectively. This time, IVE tackle the problem by themselves, delivering the “straightforward, fizzy” Summer time Festa.
“Child, you’ll be able to drink your coronary heart out” is a mega-awkward hook — an alcoholic’s manifesto, of types. After all, the drink in query right here is Pepsi, and the music video by no means permits you to overlook that for a second. Generally, these CF songs will be loved on their very own as enjoyable pop morsels with out incessant branding getting in the way in which, however Summer time Festa is troublesome to pry free from its sponsor. It’s simply too literal.
Musically, Summer time Festa adopts the graceful, subdued disco hues which have been in vogue all through the 2020’s. A part of me desires to cease calling this “disco” altogether as a result of it lacks the power and persona that make that style nice. As an alternative, that is company schlock, useless behind the eyes and smoothed over as if composed by AI. I get that it’s basically a business jingle and needs to be handled as such, however I occur to dislike jingles so my score will mirror that.
| Hooks | 7 |
| Manufacturing | 7 |
| Longevity | 7 |
| Bias | 6 |
| RATING | 6.75 |
Grade: D+