Rookie group KiiiKiii have launched their fourth music video from their debut mini album, milking the undertaking way over most acts would. I recognize this “visible album” method, although it could have been extra satisfying if I additionally cherished the music behind it. Of all of the songs on the EP, Groundwork factors towards essentially the most attention-grabbing approach ahead for KiiiKiii. I simply want their composers may discover a approach to meld experimentalism with satisfying pop hooks.
I’ve seen some examine Groundwork to f(x)’s work (a discography I’m very acquainted with!). Nevertheless, the standard that made these f(x) songs so sensible was their skill to fuse leftfield manufacturing decisions with glistening melodies and ample hooks. With the rise of sub-genres like hyper pop, Ok-pop clearly needs to go experimental however doesn’t appear to have as a lot curiosity in beneficiant high traces. That is the place a track like Groundwork will get into hassle with a listener like me. I like its prickly sound and the ladies promote it properly, however the prolonged “groooouuuunnnnddddwork” hook simply doesn’t do something for me.
Due to this, I’m pressured to benefit from the track extra as a efficiency piece than successful by itself. Given Ok-pop’s hyper-visual element, this method is sensible. However with out that aural factor, the track fizzles. It is likely to be that I’m approaching this track with the improper mindset, however the perfect Ok-pop classics stand as one thing I’m keen to observe and hearken to. Groundwork may have simply conquered each fields if as a lot thought had been put into its songwriting as its manufacturing and efficiency.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C