Ok-pop followers are loving the brand new boy group PLAVE, and their success comes with a shocking twist…
PLAVE is completely digital.
That is proper, Ok-pop’s hottest new group is an animated boy band consisting of 5 members: Yejun, Noah, Bamby, Eunho and Hamin.
They made their official debut on March 12, 2023, with their single album Asterum, which now has over 10 million streams on Spotify.
Their second EP, Asterum: The Form of Issues to Come, reached a million streams in lower than 13 hours and broke data on the South Korean streaming service Melon.
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Their efforts even obtained them nominated for Rookie of the Yr on the Melon Music Awards in South Korea.
Many Ok-pop followers have expressed disbelief over the digital group’s meteoric rise.
“G–damn koreans are literally IN LOVE with plave what the hell that is loopy. good for them, good for them i like that bambi man,” one fan tweeted.
The publish included a screenshot of the Melon music chart exhibiting PLAVE occupying almost your complete prime ten over different fashionable new teams like RIIZE and ILLIT.
“The music goes so laborious & they’re humorous af,” one fan tweeted.
“Plave has such good music and a really devoted fandom,” one other fan tweeted.
One fan made a publish within the Reddit discussion board Ok-pop Ideas to clarify why they imagine PLAVE have gotten so profitable as a digital boy group.
“Numerous kpop followers do not actually perceive why they’re doing so effectively, particularly since they’re digital, nevertheless there’s 3 causes as to why they’re doing so effectively, and why they are going to proceed to succeed,” the fan wrote.
The primary cause was their distinctive musical sound.
They stated that PLAVE’s music is “relaxed” and “refreshing” compared to the notorious “noise music” of some newer Ok-pop teams.
Plus, regardless of being digital personas, the fan famous that the members produce and write their very own music offscreen, which supplies them authenticity.
The fan additionally attributed the group’s success to their means to enchantment to a wide range of audiences.
“Clearly, Plave is digital. However with the rise of Vtubers, particularly publish COVID, they’re in a position to deliver collectively not solely kpop followers, however followers of anime and Vtubers as effectively. We have all know[n] the cliques of anime followers, kpop followers, and so on, however Plave are in a position to deliver these teams collectively, thus naturally rising the dimensions of [their] fanbase,” they wrote.
Forbes even famous, “Whereas followers don’t know the general public identities behind the avatars of Yejun, Noah, Bamby, Eunho and Hamin, what followers have been in a position to join with is not only every of their musical talents however their personalities—a crucial distinction that’s making PLAVE such a standout success.”
PLAVE does every thing a real-life music group can do, equivalent to sold-out dwell performances, twice-weekly livestreams on their YouTube channel to work together with followers, unique merchandise and extra.
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