Snoop Dogg expands his sports activities analyst enterprise together with his first NBA broadcasting position on NBC Peacock, beginning January 5.
Snoop Dogg is constructing his sports activities broadcasting empire with a brand new position as an NBA analyst, debuting on NBC’s Peacock platform on January 5.
The Hip-Hop legend will work alongside Terry Gannon and Corridor of Famer Reggie Miller in the course of the second half of the sport on Peacock. The brand new gig represents one other step in Snoop’s increasing sports activities analyst enterprise.
NBC tapped him after his breakout efficiency on the Paris Olympics earned him two Sports activities Emmys for Excellent Dwell Particular.
“It is a dream come true for me. I’m fired as much as be becoming a member of Reggie Miller and Terry Gannon on the decision for the Clippers-Warriors sport on January fifth. I can’t wait to convey a contemporary vibe to the evaluation whereas celebrating the abilities and technique these groups convey each evening.”” Snoop stated in regards to the NBA alternative.
Snoop’s Olympics success launched his sports activities broadcasting profession into overdrive. He carried the Olympic torch earlier than the Opening Ceremony and grew to become NBC’s hottest correspondent.
His pure charisma and sports activities data made him a fan favourite throughout a number of Olympic occasions.
NBC already locked him up for the 2026 Winter Olympics in Milano Cortina, the place he’ll function Workforce USA’s first-ever honorary coach. The community introduced his return in September, constructing on his “Ambassador of Happiness” position that captivated world audiences.
His broadcasting resume contains work on the U.S. Olympic Observe and Discipline Trials in Eugene, Oregon.
He carried out interviews with athletes, similar to ladies’s basketball participant A’ja Wilson and supplied commentary throughout numerous Olympic sports activities, together with rugby sevens. The rapper’s sports activities enterprise ventures prolong far past broadcasting.
He bought a minority stake within the Welsh soccer membership Swansea Metropolis in July 2025, becoming a member of different American celebrities similar to LeBron James and Will Ferrell in English soccer possession.
Snoop’s funding portfolio contains his long-running Snoop Youth Soccer League for inner-city youth, which he based to offer again to his neighborhood.
The league has operated for over 20 years, growing younger expertise and offering alternatives for underprivileged youngsters. His sports activities enterprise growth comes as NBC experiences its highest NBA viewership in 15 years.
The community’s return to NBA protection has attracted 87 million viewers throughout NBC, Peacock, ESPN, Amazon Prime Video and NBA TV – an 89% improve from final season.
The January 5 broadcast will take a look at whether or not Snoop’s Olympic magic interprets to skilled basketball. The sport options Stephen Curry and the Warriors towards a struggling Clippers group with simply seven wins this season.
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