Received a launch developing and questioning the way it’ll carry out? Spotify pre-saves are a good way to lock in some streams on day one.
With a pre-save marketing campaign, followers can comply with your Spotify profile, be part of your e-mail checklist, and robotically add your observe to their library — all in only a few clicks. On launch day, they’ll get a notification from Spotify that your music is out.
On this weblog, you’ll discover ways to run a pre-save marketing campaign and obtain 100 pre-saves to develop your viewers and construct momentum on your subsequent launch.
How do I arrange a pre-save instrument?
For those who’re a CD Child member, you may arrange pre-saves with Present.co, our premier suite of music advertising and marketing instruments. Simply choose “Spotify Pre-Save” from the Present.co marketing campaign choices and enter your most well-liked settings.
Organising a pre-save marketing campaign in Present.co additionally permits you to gather fan emails, achieve followers on Spotify, and share particulars about rewards, contests, or giveaways to drive extra saves.
When can I arrange a pre-save instrument?
You’ll be able to arrange your pre-save hyperlink as quickly as you submit your music for distribution — scheduling the discharge date no less than 4-6 weeks upfront to supply enough time for promotion.
How can I get extra pre-saves?
Incomes pre-saves is much like driving streams or promoting merch — it requires activating your fanbase and reaching new listeners. The important thing distinction is that you just’re asking somebody to avoid wasting a music they haven’t heard but. To do this successfully, you want a transparent artist model and a well-structured fan funnel that guides folks from discovery and curiosity to motion.
Tips on how to attain your first 100 pre-saves
100 pre-saves is a superb milestone for an rising artist trying to construct and interact their fanbase forward of a launch. In what follows, you’ll discover ways to safe pre-saves in increments, beginning together with your smallest circle, then increasing to bigger promotional efforts.
First, a strategic observe
Once more, earlier than you begin advertising and marketing your music, make certain your artist branding is strong and also you’ve mapped no less than one full fan journey by way of your funnel – that means you’ve gotten a tangible option to appeal to, convert, and retain followers by way of your channels.
Secondly, ways will solely work in case your model genuinely connects with new audiences. Spend time constructing and optimizing your artist model and ensure your social media professionally captures it.
The next ways will solely work you probably have a powerful model and funnel to transform listeners into followers.
Ship the pre-save hyperlink to family and friends (10 pre-saves)
One of the simplest ways to safe your first few pre-saves is by sending a hyperlink to buddies, household — even your personal collaborators or band members. Double your efforts by asking recipients to personally share the hyperlink with one further particular person.
E-mail your fanbase (25 pre-saves)
When you’ve reached 10 pre-saves, take your promotion additional with e-mail. It’s nonetheless a direct option to interact your viewers, simply on a bigger scale.
For those who haven’t arrange your e-mail checklist but, try our starter information and comply with our greatest practices to create your e-mail marketing campaign.
Elevate your pitch by together with thrilling content material in your e-mail, reminiscent of behind-the-scenes footage, a narrative about writing the music, a hyperlink to a visualizer with a clip of your music, and extra. Consider methods to make your e-mail pop and encourage your viewers — give them a purpose to care about your music sufficient to put it aside.
Put up to social media (50 pre-saves)
Between private messages and an e-mail blast, you ought to be sitting at 25 pre-saves. Now it’s time to take your pitch to social media.
One of the best methods to drive pre-saves over social media are short-form movies and tales — each may help you attain new audiences.
Brief-form movies must be 15-30 second clips. Listed below are some concepts:
- The hook of your music – it’s the catchiest half!
- Behind-the-scenes footage that breathes life into your recording
- A Q&A that reveals one thing shocking, bizarre, or intriguing concerning the music
- A snippet of you performing the music reside in a fascinating surroundings
- An introduction to your music – who you’re and what music you create
Tales may very well be cross-reposted as short-form movies or:
- Various variations of the quilt artwork
- A private video asking followers to pre-save
- A countdown story to your launch (posted each day with new background photographs)
Purpose to put up short-form movies no less than 3 occasions per week and tales no less than each day. The objective with each these types of content material is to interact your present viewers and appeal to the eye of latest audiences.
It’s almost not possible to put up an excessive amount of, particularly as an rising artist, however keep in mind, consistency is extra essential than amount. Select a cadence you may preserve and follow it. Additionally, interact with each remark from a fan and attain out to thank followers over social media when you see they’ve pre-saved your music.
If a format is driving clicks to your pre-save hyperlink, double down and remix the thought. Carry out the hook of your music elsewhere, make a Q&A that responds to questions out of your feedback, develop new behind-the-scenes content material that borders on way of life/vlog content material, and so on.
Professional tip: For those who’ve fallen in need of the 25 saves objective at this level, reassess your method with private texts and emails earlier than diving into social media. For those who can’t get your current followers to pre-save your songs, you’ll have a more durable time changing new ones.
Provide incentives to pre-savers (75 pre-saves)
Between private messages to your interior circle, a compelling e-mail blast, and a flurry of social media posts, you ought to be sitting round 75 pre-saves.
At this stage, you’re most likely about one or two weeks away from launch day. That is the right window to launch a giveaway, announce an occasion that drives extra saves, or start providing incentives for pre-savers.
For those who’re organizing a launch present or listening occasion, provide a reduction to followers who pre-save (and retroactively apply to any earlier pre-savers).
For those who’re not internet hosting a celebratory occasion, give a number of fortunate pre-savers a free piece of merch, a particular reside recording, or bodily format.
Double down on what’s labored and leverage anticipation (100 pre-saves)
Now that you just’ve reached 75 pre-saves, you’ve achieved a good quantity of experimenting. You’re starting to see the place your promotional content material is resonating and what drives followers to behave. To succeed in your ultimate 100 saves, double down on channels with the best engagement.
At this stage, you’re additionally doubtless every week or much less out out of your launch. It’s time to drag all of the stops! Shift your messaging from “pre-save so that you’ll have it when it’s out” to “my launch arrives in X days!” Maximize promotion round your giveaway
You’ll be able to enter a customized thanks message in your Present.co pre-save hyperlink notifying folks of any particular occasions or content material they’ll anticipate on launch day.
Conclusion
Reaching 100 pre-saves is an indication that your followers are engaged and excited on your launch – it’s additionally a proper of passage for rising artists. You’ll be taught lots in these first 100 saves!
A pre-save marketing campaign is a helpful take a look at to know your creating fanbase. Be aware of the ways and channels that assist you attain current and new audiences and efficiently drive them into motion. Carry these insights past launch day to maintain your viewers engaged and rising. You’ll lay the muse for stronger fan relationships with each launch.
Prepared to start out rising your fanbase together with your subsequent launch? CD Child supplies industry-leading distribution and actionable insights to a rising group of over two million unbiased artists identical to you. Create an account to start out taking your music additional.