As time has gone on, any enthusiasm I mustered round ENHYPEN’s latest title observe Unhealthy Want (With or With out You) has fizzled. The music simply feels so undeveloped, trussed up with overly dramatic visuals that solely serve to spotlight how threadbare the precise sound is. This extends to their latest album, which is getting a second shot of promotion with follow-up observe Exterior.
I like this even lower than Unhealthy Want, although it feels just like the extra intentional observe of the 2. I see what they’re going for right here, even when it’s not for me in any respect. This type of heavy lure posturing is nothing new in world music and matches a gaggle who’s extra performance-focused. However even when the style isn’t my factor, tune ought to nonetheless have some kind of hook and sense of growth, proper? Exterior passes by within the area of two minutes, coming and going with none excessive or low factors. It’s merely a bunch of men grumbling over a lure beat with the occasional slurred autotune dragging down an already torpid power.
What amazes me most is the extent of price range that went into selling such a whiff of music. The accompanying video appears like a set piece from an enormous film, promising equally dynamic sounds. If solely HYBE would unfold the funds extra equitably between parts of ENHYPEN’s comebacks. In any case, Okay-pop continues to be a music enterprise before everything. or at the least, I thought that’s what it was speculated to be. We might have crossed that rubicon years in the past, wherein case this post-apocalyptic rumble of nothingness supplies a becoming soundtrack.
| Hooks | 6 |
| Manufacturing | 6 |
| Longevity | 6 |
| Bias | 5 |
| RATING | 5.75 |
Grade: F