Product of Hip Hop’s new video, “Don’t Play Ya Self,” is a strong reminder to remain true to your self in a world that’s stuffed with distractions and fakery. That includes hip hop legend Edo. G and crisp scratches by JHN SWN, the observe is a throwback to the uncooked vitality of rocking the mic with the homies and talking reality to the powers that be. Filmed in Boston, Massachusetts, the video is a cinematic masterpiece, mixing masterful camerawork with hand-drawn frame-by-frame animations, all captured with the high-definition Purple Dragon Cinema Digital camera. With its tight bars, recent cuts, and visible model, “Don’t Play Ya Self” is a nostalgic but well timed anthem reminding us all: when everybody else is enjoying themselves, Don’t Play Ya Self!