What’s an digital press package (EPK)?
When you’re networking inside the music trade, an EPK supplies the important info and belongings for somebody who’s new to your work – simplifying the introduction course of and saving you time.
Your digital press package (EPK) is a digital portfolio that showcases your music, bio, visuals, and press supplies in a single web page for simple reference. You should utilize your EPK to pitch the press, venues, festivals, labels, and reserving brokers.
Core Elements of an EPK
EPKs can fluctuate in construction, however they need to embody the identical important parts:
Music
- A promotional hyperlink repository of your finest tracks or a lead single out of your newest launch
- Elective: Downloadable high-quality audio recordsdata (for instance, if {a magazine} is premiering your subsequent single, they could request an MP3 hyperlink)
Artist Bio
- When you don’t have an artist biography already, you can also make a easy one that features important info like your style, hometown, member names and devices, and an artist assertion. You’ll be able to revise and enhance your bio as you develop, however offering sufficient info to introduce your self and your music is essential.
- Together with “for followers of” or “appears like” sections that embody comparable artists can assist contextualize your music
Press Images
- Embody high-resolution photos that signify your model and elegance.
- Provide quite a lot of pictures (e.g., close-ups, efficiency photos) for media use in a number of dimensions (panorama, vertical, and sq.).
Movies
- Embed or hyperlink music movies, reside performances, or promotional clips. Stay performances are particularly useful for reserving.
- Guarantee movies are of top of the range and mirror your creative imaginative and prescient.
Press Protection Highlights:
- Embody press protection: quotes from media retailers, critiques, or notable mentions.
- Spotlight any awards or recognitions you’ve acquired.
Ticket Historical past and Upcoming Exhibits
- Listing confirmed performances with dates, venues, and areas.
- Replace repeatedly to maintain trade professionals knowledgeable
- Elective: When you’re pitching a brand new booker or an agent for a gap slot, together with relavent ticket historical past inside your EPK or e mail can assist construct your case.
Contact Data
- Present particulars for reserving, administration, and press inquiries.
- Embody hyperlinks to your official web site and social media profiles.
Design & Format Suggestions
Your EPK ought to mirror your model, nevertheless it’s additionally a sensible software. So preserve it clear, organized, and scannable. Make sure the EPK is simple to navigate and mobile-friendly.
Professional tip: Ship your EPK to some trade professionals and request suggestions!
EPK Codecs
Make your EPK accessible in several codecs so it’s accessible in any circumstance: whether or not you’re on the go or sending an e mail from house.
- On-line EPK: Hosted in your web site or a devoted platform, accessible by way of a URL.
- Downloadable PDF: A transportable model that may be emailed or shared offline.
- Enterprise card hyperlink: A printed enterprise card with a QR code to your EPK.
Greatest Practices
- Preserve content material up-to-date along with your newest releases and achievements.
- Tailor your EPK to the precise viewers or function (e.g., reserving brokers vs. media retailers).
- Proofread all textual content for readability and professionalism.
Conclusion
It’s as straightforward as that! Bear in mind, your EPK can evolve, too: from constructing out your artist bio as your profession progresses to revamping the branding to match the themes of an upcoming launch. The aim stays the identical: make important details about your artistry straightforward for different trade professionals to reference, share, and be taught from.