Giggs delivered a halftime efficiency with JME throughout the NFL London recreation between the Jets and Broncos over the weekend.
Giggs introduced a heavy dose of South London grit to the NFL’s London Collection on Sunday (October 12), acting at halftime of the New York Jets and Denver Broncos recreation held at Tottenham Hotspur Stadium.
The Denver Broncos edged out the Jets 13-11, but it surely was the South London MC who stole the highlight.
The halftime present hit its peak when Giggs stunned the gang by bringing out JME, who delivered his hit monitor “Man Don’t Care” to a roaring crowd.
“It’s an enormous second to be part of the London Video games,” Giggs stated. “I’ve been on a journey with my music, and to get to share that with my metropolis and the NFL followers is one thing I’m actually pleased with.”
Identified for his deep voice and uncooked supply, Giggs has been a fixture in UK Hip-Hop since his 2007 breakout with “Talkin’ da Hardest.” That monitor nonetheless resonates at this time—Cleveland Browns gamers have been not too long ago caught vibing to it within the locker room.
@nflukire @Giggs is formally @Cleveland Browns permitted ✅ #NFLUKIRE #giggs #halftime ♬ authentic sound – NFL UK & Eire
The NFL has leaned into music to spice up its world attraction, utilizing halftime performances to attach with native audiences.
Simply someday earlier than the Jets-Broncos recreation, the NFL hosted its Creator Flag Soccer Sport at Copper Field Enviornment. Gunna and British rapper Aitch served as movie star captains, main groups stacked with NFL legends, influencers and entertainers.
Aitch & Gunna Have There Personal Groups At NFL Soccer Sport In London pic.twitter.com/1lWhepjO9N
— UKHipHopdaily (@UKHipHopDaily) October 11, 2025
The NFL’s London Collection this yr consists of three regular-season video games: Vikings vs Browns on October 5, Jets vs Broncos on October 12 and Rams vs Jaguars at Wembley Stadium on October 19.
Final week, British singer Raye carried out throughout halftime, persevering with the league’s push to localize leisure for worldwide audiences.
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