U-Know is one in all a handful of idols now working in his third decade as a performer. That’s rarefied air and an enormous achievement for any pop star. He didn’t make his “official” solo debut till 2019, however has steadily been releasing materials since then. Time’s Tickin’ is his new single album and continues to mine lots of the fashionable dance sounds that have been unfold all through his 2025 work.
I strongly connect with U-Know’s aptitude for drama and theatricality and I like how he appears to have a cinematic imaginative and prescient for his promotions. Nevertheless, the music itself doesn’t at all times hit me in the identical method. Time’s Tickin’ has parts I like however the manufacturing frustrates me. It retains us on our heels the complete time, feeling as if it’s in fixed construct with no payoff. The closest we get is the refrain, which amps up pleasure with stabs of synth. However fairly than provide the complete meal, this hook feels truncated and underdeveloped — virtually as if it’s meant to guide into some secondary chorus that by no means materializes.
The identical could be stated about Time’s Tickin’s verses, which sound to me as in the event that they’re lacking a full layer of percussion. It’s as if the producers remoted one aspect of the beat and ran with it fairly than embody the mandatory counter rhythms to flesh out the groove. Sonically, this isn’t all that totally different from SHINee’s wonderful Atmos, nevertheless it’s a skeletal model that excises the highlights that make a track like this thrive.
| Hooks | 8 |
| Manufacturing | 7 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 7.75 |
Grade: C+