With Dynamic Duos, Erick Sermon brings collectively legendary rap companions whereas warning that right now’s music isn’t transcending — and the OGs are nonetheless carrying the tradition.
Erick Sermon simply delivered probably the most formidable Hip-Hop tasks of the last decade. The legendary EPMD producer has formally launched Dynamic Duos, a multi-volume occasion that hyperlinks a few of rap’s most iconic pairings — together with uncommon collaborations that includes Tupac and Biggie, plus new joints with Snoop Dogg & Nate Dogg, Redman & Methodology Man, Mobb Deep, Dogg Pound, Cypress Hill, M.O.P., EPMD and extra.
Sermon instructed AllHipHop the concept dates again to the pandemic.
“All people stopped working,” he mentioned. “I didn’t perceive why. So I mentioned I’m doing one thing known as Dynamic Duos. I’m bringing collectively each rap duo I can — and I’m producing all of it.”
He hit up each legendary pair he might contact. “Some didn’t reply, however a number of them mentioned, ‘Yeah, I’m down with the idea,’” he mentioned. “A few of them I by no means produced earlier than. That’s what made it thrilling.”
The undertaking arrives proper as Hip-Hop’s OG renaissance is in full swing. “Clipse opened the portal,” Sermon mentioned. “Nas did it with King’s Illness, however Clipse had the entire world paying consideration. The timing lined up completely.”
However Sermon additionally used the second to warn the tradition concerning the brief shelf lifetime of right now’s releases. “Music ain’t transcending,” he mentioned. “We’re in a scroll period. No person’s participating. That’s why the icons nonetheless received the younger dudes on the bench.”
He even broke down the brutal math behind streaming:
“100 thousand streams will get you $200,” Sermon mentioned. “They only gave us a penny per stream, however only some artists can hit 1,000,000. You’re not streaming large numbers anymore. It’s over.”
His resolution? Go on to the individuals. “If you have already got a reputation, you already received,” he mentioned. “Your core viewers will feed you. Cease chasing a system that wasn’t constructed for you.”
Regardless of the business frustrations, Sermon is energized — and already prepping volumes two and three. “This primary clip is loaded,” he mentioned. “However I received extra. Wayne, Conway, Recreation — this factor goes to maintain going.”
Dynamic Duos is on the market now throughout streaming platforms.