Asha Sharma isn’t finished reshaping Xbox’s picture. Taking to her X (previously Twitter) account, Sharma introduced a HUGE change to the corporate’s branding.
Xbox is lifeless; it’s now XBOX.
Sure, we’re lifeless severe. If you say the corporate’s title, ensure it’s in all caps.
Sharma dropped a ballot asking her followers in the event that they most well-liked “Xbox” or “XBOX,” with the latter popping out on prime two-to-one. The corporate rapidly modified the title on its X account, however hasn’t finished so but on Bluesky or Threads.
The return of the “XBOX” emblem in all caps is a return to the unique branding for the primary console, earlier than switching to lowercase for the Xbox 360, Xbox One, and Xbox Sequence X/S console logos.
The return of the unique XBOX branding is without doubt one of the many adjustments Sharma has applied earlier than entering into the function of CEO following Phil Spencer’s retirement and Sarah Bond’s departure.
Sharma hit the bottom working after taking the job, scrapping Microsoft Gaming, the “That is an Xbox” branding, and renaming the gaming division again to Xbox as a part of her “return of Xbox” initiative.
She has additionally launched an inexpensive Sport Move pricing, fan-focused console updates, a brand new Xbox emblem, a brand new boot-up animation for consoles, and introduced organizational adjustments on the firm.
Social media has been reacting positively and hilariously to the title change.
LOL.
Gotta love the web.
You’ll be able to see extra reactions beneath.