50 Cent’s legendary G-Unit Reebok sneakers are formally making their return this summer time after Tony Yayo’s affirmation.
50 Cent simply bought the sneaker world buzzing after Tony Yayo confirmed the G-Unit x Reebok line is making its official return this summer time.
The G6 silhouette dominated the early 2000s and was one of many greatest strikes in rap historical past when it dropped in 2003, proving that rappers may really transfer critical product within the sneaker sport.
Again within the day, 50 Cent was transferring critical numbers with these kicks.
Based on Footwear Information, he offered over $3.8 million in pairs of sneakers throughout that period, which was completely wild for a Hip-Hop collaboration on the time.
Jay-Z’s S. Carter line launched that very same 12 months and have become Reebok’s fastest-selling sneaker ever, however 50 Cent’s G-Unit G6 had its personal lane and constant following.
The early 2000s had been peak sneaker tradition for rappers, and these footwear had been the blueprint for what was doable once you mixed Hip-Hop credibility with precise design.
The timing of this comeback makes excellent sense, too. Trend’s been obsessive about 2000s nostalgia for years now, and dishevelled denims are again in rotation, so the G-Unit aesthetic matches proper into what’s taking place proper now.
Timothée Chalamet was already rocking G-Unit x Reebok boots again in December throughout his “Marty Supreme” promotional run, which mainly confirmed that these footwear had endurance past simply the Hip-Hop group.
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