The theater children of Ok-pop have finished one thing solely theater children might do. On Could 11, PLEDIS Leisure introduced that SEVENTEEN’s youngest member, Dino, can be debuting as his alter ego, Picheolin.
Picheolin’s first mini album, “吉BOARD” (Gilboard), is ready to launch on international music platforms on August 3. The title is described as a “witty take” on Billboard charts, referring to the unofficial avenue music charts and cassette compilations standard within the Nineteen Nineties.
Whereas veteran CARATs, SEVENTEEN’s fandom, are already effectively acquainted with Picheolin, newer followers and non-fans had been left confused, questioning why a 27-year-old idol was instantly dressing and talking with the mannerisms of an ahjussi.
So, right here’s the complete lore behind SEVENTEEN member Dino’s “Gilboard”-charting alter ego, Picheolin.
Origin of DINO’s alter-ego, Picheolin

Picheolin first appeared in SEVENTEEN’s 2021 CARATLAND VCR, a time period generally used for the pre-recorded movies or interludes proven throughout live shows and fan conferences.
SEVENTEEN is particularly recognized amongst followers for turning their CARATLAND VCRs into elaborate comedy skits, and the 2021 CARATLAND VCR was no exception. It begins with Seungkwan, the author of a fictional present, “What the Earth,” and producer Jeonghan strolling by way of a village whereas discussing plans for this system. Throughout their stroll, they communicate on the telephone with the village head, Mingyu. In accordance with him, the village has a 40-year historical past and is house to quite a few “masters,” making it the proper setting for the present.
As Mingyu offers Seungkwan and Jeonghan a tour of the village, viewers are launched to Picheolin for the primary time, a reputation that performs on the English phrase “that includes.” (Be aware: “That includes,” typically abbreviated as “feat.” or “ft.,” refers back to the music observe the place a main artist invitations a visitor performer onto a monitor.)
Picheolin seems carrying his now-iconic glasses, talking with the accent and mannerisms of a middle-aged man, whereas someway being energetic sufficient to place even Gen Zs to disgrace. He introduces himself as a 53-year-old fashionista and music producer.
The remainder of the VCR solidifies his character as a very enthusiastic man who always interrupts conversations and inserts himself into discussions whereas the manufacturing crew is launched to the remainder of the village residents.
Listing of content material Picheolin has appeared in
Whereas each SEVENTEEN member performed a unique character within the 2021 CARATLAND VCR, in addition to in content material launched earlier than and after it, Dino’s character Picheolin was by far the one who saved reappearing.
“GOING SEVENTEEN WONWOO’s Diary”
The “GOING SEVENTEEN” episode “WONWOO’s Diary,” launched on July 20, 2022, follows Wonwoo, who goals of turning into a documentary director. He visits a village seemingly equivalent to the one featured within the 2021 CARATLAND VCR and begins documenting its eccentric residents, every with personalities of their very own.
This episode marks the primary time Picheolin breaks containment and seems in SEVENTEEN’s YouTube selection present, “GOING SEVENTEEN.” Right here, he’s known as “Fe Turin.” With Picheolin’s traditional mannerisms, accent, and most significantly his signature shades, it’s clear that he’s the identical character.
“GOING SEVENTEEN COMEBACK SPECIAL: God of Mild Music”
The “GOING SEVENTEEN” episodes launched on October 18, 2023, forward of SEVENTEEN’s “God of Music” comeback are among the many most meta within the collection so far.
Throughout the two-part particular, the members painting exaggerated characters concerned within the music trade, whereas Dino takes on the function of Fe Turing, the CEO of a fraudulent leisure firm, BOMG.
The episodes additional expanded Picheolin’s chaotic lore and cemented him as one among Dino’s recurring comedy personas.
Enjoyable truth: The track “God of Mild Music,” a trot model of SEVENTEEN’s “God of Music” created through the episode, grew to become so standard that the group finally launched it formally on international streaming platforms in December 2023.
thirty eighth Golden Disc Awards, BSS’s “Combating (ft. Picheolin)”
Picheolin’s most iconic look so far got here through the thirty eighth Golden Disc Awards, the place he made a shock look throughout BSS’s (BooSeokSoon) efficiency of “Combating.”
On January 6, 2024, showing absolutely in character, he carried out alongside the subunit and delivered a customized rap that completely matched Picheolin’s over-the-top alter ego. The efficiency additionally featured his signature catchphrase: “sarang-e nunbit,” actually translated as “Eyes of Love,” which has since turn into one among Picheolin’s taglines.
“GOING SEVENTEEN Particular ETC: DINO Title Change to Fe Turin?”
Picheolin re-enters “GOING SEVENTEEN” lore on March 20, 2024, by way of the particular episode “ETC: DINO Title Change to Fe Turin?”
Sometimes, “GOING SEVENTEEN” episodes revolve round a single idea, whether or not that’s the members enjoying mafia video games, debating absurd matters, or occurring retreats. Nonetheless, “ETC” is structured otherwise. The episode compiles a number of smaller concepts that had been too underdeveloped to turn into standalone episodes.
Though Dino doesn’t bodily costume up as Picheolin within the episode, the central gag is that PLEDIS Leisure’s CEO has supposedly determined to formally change Dino’s stage identify to Fe Turin. Making CARATs marvel, was this a foreshadowing!?

Whereas the choice to debut as a 50-something-year-old alter-ego may nonetheless appear absurd to some, this isn’t the primary time SEVENTEEN has turned an inside joke right into a Billboard-charting profession transfer.
SEVENTEEN’s subunit BSS, which broke numerous file, scored quite a few awards, and whose track “Combating” was used because the official cheering track for Group South Korea on the 2024 Paris Olympics, additionally began as an inside joke throughout 2018 CARATLAND.
Moreover, SEVENTEEN’s subunit DxS turned their scripted towel-throwing combat from “GOING SEVENTEEN COMEBACK SPECIAL: SEVENTEEN TV” for the “Glad Burstday” album right into a five-minute-long parody movie for the DxS “SERENADE ON STAGE” live performance VCR.
Whether or not as Dino or Picheolin, one factor stays sure: nobody commits to the bit fairly like SEVENTEEN. Sarang-e Nunbit!!!
Watch “NANA TOUR with SEVENTEEN”:
“IN THE SOOP SEVENTEEN 2”:
“SEVENTEEN POWER OF LOVE : THE MOVIE”:
And “SEVENTEEN ‘Ode to You’ in SEOUL”:
Javeria is a binge-watching specialist who loves devouring whole Ok-dramas in a single sitting. Good screenwriting, lovely cinematography, and a scarcity of clichés are the way in which to her coronary heart. As a music fanatic, she listens to a number of artists throughout completely different genres and stans the self-producing idol group SEVENTEEN. You’ll be able to discuss to her on Instagram @javeriayousufs.
At the moment watching: “The Legend of the Kitchen Soldier,” ”My Royal Nemesis,” “The Scarecrow,“ “Soul Mate,“ and ”Hometown Cha-Cha-Cha.”
Wanting ahead to: “4 Palms,” “Wednesday, Thursday, Friday,” and “Notes from the Final Row.“
